Increase Your leads By 72.8%

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🎩 BUSINESS HACK OF THE WEEK

+72.8% leads after asking this 1 question

Le Boutique's landing page was struggling with low conversions. But with a simple yet effective three-step strategy, they saw a dramatic increase in leads by +72.8%.

Here's how they did it:

Engaging with Pop-up Questions:

Shortly after a visitor arrived on their page, a pop-up would appear asking, “What’s holding you back from signing up?”

This seemingly simple question, when tweaked to

“What's the #1 thing stopping you from ___?”,

became a game changer.

They collected and analyzed the responses. The top concerns were:

Most common: "Why do I need to provide my email?"

Second most common: "I want to see the sneaker catalog before giving my email."

Based on this feedback, they revamped their CTA:

From a vague "Start purchasing now"

To a more enticing "Explore 231 discounted sneakers"

The Result: A whopping +72.8% increase in leads.

How To Implement This

Implementing a growth hack similar to the one used by Le Boutique can be an effective way to increase leads for your small business. Here's a practical step-by-step guide to apply this strategy:

1. Implement an Engaging Pop-Up Question:

   • Shortly after a visitor lands on your website, display a pop-up with a question. Tailor this question to your business, for example, “What's the #1 thing stopping you from [using our service/buying our product]?”

   • Ensure the pop-up is not intrusive and allows easy closure if the visitor isn't interested in responding.

2. Collect and Analyze Responses:

   • Collect the responses you receive from the pop-up.

   • Analyze these responses to identify common themes or concerns. Pay attention to both the most common and the more unique but insightful responses.

3. Revamp Your Call-To-Action (CTA) Based on Feedback:

   • Based on the feedback, modify your CTA to address the common concerns or interests expressed by your potential customers.

   • For example, if a common concern is the lack of information before committing, change your CTA from something generic like “Sign Up Now” to something more specific like “Explore Our Exclusive Collection.”

4. Additional Steps to Enhance the Strategy:

   • A/B Testing: Test different versions of your pop-up question and CTA to find the most effective combinations.

   • Feedback Loop: Continuously collect and analyze feedback to keep your approach aligned with your customers' evolving needs.

   • Website Optimization: Ensure your website is user-friendly and the pop-up doesn’t affect the overall user experience negatively.

   • Transparency and Trust: Address concerns about privacy and data usage openly to build trust.

5. Measure the Results:

   • Monitor the changes in your lead generation metrics to measure the effectiveness of this strategy.

   • Look for an increase in leads, but also pay attention to other metrics like time spent on your website and conversion rates.

Remember, the key to this strategy is genuinely understanding and addressing the concerns of your visitors. It’s not just about increasing leads but building a relationship with potential customers by showing that their feedback is valued and acted upon.