How to Turn Your Daily Grind into Content Assets (without much effort)

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🎩 BUSINESS HACK OF THE WEEK

How to Turn Your Daily Grind into Content Assets (without much effort)

Do you ever find yourself staring blankly at your screen, your brain desperately searching for fresh content ideas that stubbornly refuse to appear?

As an entrepreneur, wearing many hats, time is a luxury, and let's be honest, spending hours brainstorming and crafting content isn't always feasible.

That's where the "Leverage Your Workflows" approach comes in – a game-changing strategy that turns your everyday business activities into a goldmine of content and digital products.

As you operate your business day-to-day, you generate all sorts of proof of work, such as:

• Meeting recordings

• Voice notes

• Loom videos

• Instructional videos

• Standard operating procedures

• Product photographs

Rather than letting these valuable resources to go unused, you can repurpose them into new contents or marketable online products, such as:

• Social media posts

• Online courses

• Ebooks/PDF guides

• Video tutorials

• Podcasts

• Webinars

The beauty is that content creation happens passively. The core idea is to smartly repurposing the byproducts (or "workflow outputs") from tasks you're already doing, without extra effort on your end.

How To Implement This

It's time to unlock the hidden potential in your daily tasks! Here's a step by step guide on how to turn your "Workflow Outputs" into social media contents or sellable digital products.

1. Set Up Automation Tools

   • Otter.ai - Automatically transcribes meetings, interviews, and discussions. You can then edit transcripts into blog posts, guides, etc

   • Descript - Creates editable transcripts from audio, as well as automatically editing audio. Great for podcasts and courses.

   • ChatGPT - Useful for drafting outlines, templates, and more based on your expertise.

   • Unbounce - Drag-and-drop landing page builder. Easily create lead capture and sales pages for your new offerings.

   • Teachable: Turn your knowledge into online courses including video lessons, PDFs, audio files, and quizzes.

   • Canva: Create visual assets like social posts, ads, thumbnails, graphics, and presentations out of existing materials.

2. Daily Practices for Generating "Workflow Outputs"

   • Record client calls and meetings - Use Otter.ai to transcribe conversations for future repurposing.

   • Take screenshots and photos of work - Snap shots of projects, prototypes, completed work to use later.

   • Save project files and documents - Keep different versions and drafts of documents, templates, guidelines in Google Drive or Dropbox.

   • Write down advice and lessons learned - Journal client advice, key takeaways, wins and mistakes during the workday.

   • Explain workflows to team members - Record videos explaining internal processes and best practices to team for future training materials.

3. Creating and Selling Your Content

   • Document Everything: Keep track of meetings, advice, and workflows.

   • Organize and Edit: Turn your documentation into blogs, eBooks, or courses.

   • Promote: Use lead magnets and create sales pages.

   • Market: Drive traffic via SEO, social media, and email lists.

   • Evaluate and Expand: Check what works and focus on those products.

4. Creating Social Media Content

   • Gather relevant sawdust materials like meeting notes, how-to documents, screenshots, advice letters etc.

   • Identify standout statistics, powerful quotes, key learnings, lightbulb moments, helpful processes etc. within your sawdust content.

   • Tailor for Platforms. Choose the right channel (X Twitter, LinkedIn, etc.).

   • For X Twitter, focus on bite-sized value. Keep it brief and engaging.

   • For LinkedIn, emphasize professional expertise and thought leadership. Focus on professional insights and industry-specific content.

   • Create multiple posts at once and schedule with Buffer or Hootsuite.

By embracing this approach, not only do you create new revenue streams, but you also beat burnout by maximizing the value of your everyday efforts. Remember, in the world of smart entrepreneurship, nothing should go to waste - especially not your outputs!